As we’re building this application from the ground-up we have to obviously consider every single aspect of the user experience, from the first encounter to the time that they logoff (for the day… and come back the next!).
As we work through designs for an effective landing page we’ve realized that we’ve essentially seen most of the designs options available to us and we’re generally not impressed.
It’s not that other great teams haven’t been able to build and put together decent-looking designs… it just feels like most of them are just a bit too “meh” for us.
That, of course, leaves us with a few options:
1. Either we take the zeitgeist of what “good” landing pages is right now and just operate in that vein…
2. Or we design something completely original and perhaps a little bit obscure.