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Community Culture

4 Ways To Grow An Online Community

With just over 200 community groups created on YEN, interesting patterns are starting to emerge in how leaders are growing an online community in YEN.

We have learned that one part of growing community is attracting others already on YEN. This post shows 4 quick examples of how community groups are growing their audience outside YEN.

Here are 4 examples of how community group pages are being added outside of YEN to enable people to join.

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Culture

The Essence of Who We Are

A little more than a month ago we shared that we’ve started an exciting new (re)branding exercise with a NYC-based agency that’s done some really great work over the past few weeks!

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Culture

Employee Engagement in Startups Begins with Your Values

Eww. Even those two words together make me cringe a little, right?

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Culture

People, Products, Profit – In That Order

One of my favorite books of all time is from the man, the myth, and the legend, Ben Horowitz and his hard-hitting “startup-building bible,” The Hard Thing About Hard Things.

I can’t tell you how many times I’ve read this book since I bought it back in 2014! I keep it very, very close.

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Culture

Getting to Know: Marty Bauer

Continuing our series of “Getting to Know” with our team, where team members answer five questions. Check out previous posts on James, SuPeter, John, and Clay.

Today, we have our newest addition to the team, Marty Bauer. Marty will be owning much of our go-to-market strategy and getting us across the finish line and beyond.

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Culture

The YEN Book Club

A quick Google search for ‘benefits of reading’ returns about 4,010,000,000 results and one for ‘book clubs’ returns about 752,000,000. But you don’t really need four billion pages of internet to know that reading is such a great tool in the kit for leveling yourself up and book clubs are a great way of doing so.

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Culture

YEN Community Playbook

I gave this talk in-person at our most recent San Francisco Retreat – I hope that posting it here provides you with an overview of not only how communities get put together but also some of the more fundamental building-blocks that you can think through as you begin to work on your own community-building projects!

Good luck and have fun!

Categories
Culture

What the Insiders Know

When a new thing forms it has nothing but raw, pure, and untapped potential.

The excitement around it is palpable – it’s as if everyone knows that the distance between success and failure, life and death of the project is, pixel-deep. Will it survive or will it die?

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Culture

Getting to Know: Clay Menzel

Continuing our series of “Getting to Know” with our team, where team members answer five questions. Check out previous posts on James, Su,  Peter, and John.

This week, we have the newest member of our team, Clay.

Categories
Culture

Getting to Know: John Saddington

Continuing our series of “Getting to Know” with our team, where team members answer five questions. Check out previous posts on James, Su, and Peter!

This week, we have John.