From the very beginning we wanted to take a different approach to how we see support. Often times the focus on early stage start ups is acquisition. Get as many users as possible on the site and focus all efforts there. As a byproduct, supporting those users once they’re on the platform gets less time and attention leading to an at best meh experience and at worst, an experience leading someone to vow to never use the platform again.
What is it about crypto that entices the masses? What is it about listening to anything that Andreas Antonopoulos shares that speaks so deeply to so many of us? Or an epic, long-form blog post that completely up-ends your financial worldview and utterly blows your mind?
Building working, usable software isn’t as hard as it used to be, especially considering the ample resources that are readily available online for the eager, curious, and seriously motivated.
FUD as an abbreviation for “fear, uncertainty, and doubt.” The entry in Wikipedia notes it as a “strategy to influence perception by disseminating negative and dubious or false information and a manifestation of the appeal to fear.”
If you’re in the crypto space for any amount of time, you’ll no doubt have come across some of this in some shape or form.
This is a special community spotlight because we are celebrating a milestone achievement on YEN. Waqar (icoNeo on YEN) is the first Yenizen to reach $1,000,000 in trades on YEN! At this rate, he may even hit $10,000,000 soon (#whale). I sat down with Waqar earlier this week to learn more about his story. Here is what he had to say…
We now have 659 Yenizens in the Yeniverse (as I am writing this blog post), which means our community has grown more than 50% since May 1st! I have only been working on this project for two months, and yet, it feels like we have already grown so much since I have started and I couldn’t be more excited for the future.
Brand development can be a nightmare for companies, especially startups. Where do you start? How do you know your brand identity is good? Does our brand properly reflect who we are as a company? These questions can cause headaches for anyone and they certainly have for us at YEN.